Birthday and Beachin'

Today we celebrate a special birthday at Dushi Designs HQ and think this is the perfect time for a little introduction for new followers and a BIG reveal for our long time Dushi Family members. Let’s spill the tea on what Dushi Designs is all about, bust some myths about who is behind Dushi Designs and share some random facts about the beach brand born on One Happy Island.


  1. This is the number one asked question.... “WHO is behind Dushi Designs?”.... Most people assume that Dushi has a team of people working behind the scenes but the truth is there is just one person... Yep, that’s right... Just ONE! And today is the day, after 5 years in business, that I have finally made the decision to reveal my identity! Keep reading to find out more...

  2. Travel is my number one passion. I got bitten by the travel bug at an early age and first moved abroad alone (to Greece) when I was just 19 years old.

  3. Dushi Designs is inspired by island life and made for island lovers. If you love the laid-back lifestyle, prefer to watch sunsets rather than Netflix, and are happiest strolling barefoot along the beach then Dushi Designs has got something for you. From cheeky slogan tees and beach bags to towels and phone cases, we've got you covered!

  4. I am currently renovating an old abandoned house in Aruba that's almost 100 years old. And trust me when I say, it's NOTHING like you see on these home reno tv shows! I have put blood, sweat and tears in to restoring this home for the last 7 years... Yes... SEVEN YEARS! The struggle is real!!!! More on this topic in a future blog post...

  5. I am an only child. No brothers or sisters. Just me. Some of my friends used to ask me if I ever felt lonely as a child, but the honest answer is "NO". I think being an only child taught me how to be creative, independent and use my imagination. All character traits that have been useful in later life.

  6. Why the name DUSHI?... When it came to deciding on a name I just knew it had to be Dushi. Pronounced doo-she. It’s probably one of the first words that every tourist learns when visiting One Happy Island and it can be heard on a daily basis throughout Aruba. It means sweet, love, sweetheart or can be used mean something is pretty awesome.

  7. I used to work as a flight attendant and one of my regular routes was New York. Manhattan became my home from home and it’s still one of my all time fave cities to visit now, even though I have been hundreds of times.

  8. Half of my family live in Australia and whilst I was growing up I always imagined that's where I would end up. Although I have been many times there is just something about Aruba that always draws me back. There really is no place on Earth quite like One Happy Island.

  9. I have a love/hate relationship with social media. I LOVE creating new engaging content for Dushi Designs but HATE the scrutiny and comparison that comes with it. I am a firm believer in collaboration over competition and I think there is room at the top for all of us.

  10. I have been in a long distance relationship for almost 13 years.

  11. Every birthday I always choose presence over presents. Each year I want to do the same thing and it never gets old and boring.... BEACH PARTY: Myself, my nearest and dearest, on the beach, sipping on rum from freshly cut coconuts, dancing to 90's r&b barefoot in the sand underneath the twinkling stars, set against the backdrop of the moonlight glistening upon the Caribbean Sea.

  12. If I had to describe myself in three words I would say... A. BEACH. BUM. I never like to big myself up so here’s how my friends would describe me: Kind, confident, a free spirit, maybe even a little wild at times (although I am a geek at heart), strong-willed, thoughtful, loyal, a dancing queen, determined, party girl, globe-trotter and hard working.

  13. And last but not least.... It's time to lift the lid and reveal my true identity. I get asked this question so much and usually try to avoid answering it because a) I am a really private person b) I am shy with people I don't know c) I am afraid that people will judge me and possibly not like me which will then potentially give them a negative view of Dushi Designs, which means all my hard work over the last 5 years would be for nothing. Well that's what I have been telling myself anyway!!! But I decided, you know what, you only live once. What's the worse that can happen? So what if people decide to not support Dushi Designs because of the person behind it? No one will die from me revealing my identity so just go for it!!!!!

So here goes.... This is me.... A quick peek at some of my most memorable moments, the people and places who have shaped who I am today and snapshots from my personal archives that capture me as a person and hopefully give you an insight to the island-loving, beach girl behind the brand.


That was a little insight into my world, the story behind Dushi and a few random facts about my life. Let me know if you want to know more and what kind of topics you would like me to cover in future blogs. I would love to hear your stories too... Are you a fellow girl boss? What dreams are you chasing? Are you an island lover like me?...

Leave a comment or send a DM.

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#life #aruba #IslandLife #girlboss #travel #beachbum

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