Girls support girls!
That's why we are introducing our favourite local bikini brand in Aruba.
Baci Swim is a female owned and operated, sustainable company bringing you cheeky, tropical swimwear made from recycled fishing nets.
Check out our interview with the girl boss behind the brand and read all about the highs and lows of running a successful online swimwear company on One Happy Island.
1. Your Name:
2. Founder of:
3. Type of business:
4. Describe your brand in 5 words or less:
Ethical , sustainable and cheeky swimwear.
5. What made you decide to create your own brand?
Bikinis for me were either cut too big, wouldn’t last or way over priced for something that had too much glitter and accessories for my taste. I could never find any bikinis that fit perfect so I decided to start creating and designing my own!
6. How long did it take to get from the brainstorming/idea stage to the official launch day of your brand?
It took about a year to get to the official launch of my brand.
7. How did you decide on the name of your business?
‘Baci' means “kisses” in Italian, it kind of just popped in my head and stuck. It’s cute and flirty which is kind of the vibe portrayed by my brand. It’s also a language I have always loved and will hopefully learn one day!
8. What were you doing before you became a business owner?
Before I became a business owner I was teaching yoga and kitesurfing classes. Also working in the family business and studying.
9. What is the best thing about being a solo entrepreneur?
I would honestly say the flexible hours and being able to decide everything on your own. That’s definitely an amazing feeling.
10. What is the worst thing about being a solo entrepreneur?
It’s sometimes overwhelming, doing everything solo from designing to ordering to marketing and the website. It’s all a step by step process on learning how to do all these new things at once. But I’m super happy to have have learned so much in so many different areas of the business.
11. Describe how you felt when you launched your first ever product:
Excited. Also nervous. It was a completely different style than I was used to designing with my previous brand FIONATI so I was not sure how my audience would receive it. Luckily, it went well and I have an amazing customer base that I’m so thankful for.
12. What lessons have you learned about yourself since starting your own business?
Patience. Definitely patience is key. There’s a lot of trial and error, figuring out what works and what doesn’t. It’s super important to be patient and always be ready to change and adapt when something doesn’t work.
13. What inspires your products and collections?
The beach and a tropical lifestyle. I’ve always loved vibrant colors and really enjoy using those in my collections.
14. What’s the best piece of advice you have ever been given?
Probably to never give up on my dream.
15. What advice would you give to future girl bosses?
It won’t be easy, but the first step is just to start. Somewhere. Anywhere. Just start.
16. How do you feel about using social media for business?
I love it! It’s really a great tool to get the word out for a smaller brand like mine.
17. Tell us one about one goal you have achieved in your business that you are most proud of and why?
I am most proud of the fact that all my new swim is now made from recycled fishing nets! That was a big idea in the beginning to see how I could make my brand more sustainable and eco friendly. As an ocean lover, it means a lot to me to be able to transform ocean waste into bikinis. One step at a time for our marine world.
18. What’s coming up next for your brand?
More prints!!! My first bikini print just launched, Blue Leopard, and also new prints in dresses and coverups. I’m excited to launch more funky prints soon!
19. Where do you see your brand in 5 years time?
In 5 years I see myself in retail shops. It would be really awesome to do that transition from online to boutiques worldwide.
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SHOP THE LOOKS: https://baciswim.com/
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